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Melba Swintex // Product Testing
About Melba Swintex
Melba Swintex operates in the manufacturing sector, specialising in crucial barrier systems and safety products for Impact Protection across industrial, construction, and logistics environments. Their clientele consists of sophisticated B2B buyers who rely heavily on proven performance, verifiable regulatory compliance, and clear engineering standards before committing to substantial orders.
Solvi Digital has partnered with Melba since early 2024, providing integrated digital support, including Social Media Management, Email Marketing, and strategic Paid Media. Their products represent engineering excellence; their digital presentation needed to actively reflect this high calibre through evidence.
The Problem
Melba’s products required stronger, more credible proof to substantiate their performance claims. The existing content strategy, which often utilised simple slow-motion clips or static shots, failed to satisfy the technical scrutiny demanded by the manufacturing sector.
The core issue was authority. Customers needed to see how the barriers performed under controlled conditions and why they met stringent testing criteria. Previous digital content did not systematically communicate the forces involved or the precise level of regulatory compliance achieved. This lack of detailed, technical authority in the online assets created a gap between the product's actual quality and its digital representation. The sales team often found themselves having to manually bridge this gap, as the website and social channels did not preemptively build the necessary trust. We needed to transition the marketing message from simple 'product features' to 'proven engineering authority.'
The Solution
Our Launch Strategy treated the testing day as a professional production event, designed to generate a comprehensive content bank showcasing technical transparency. The filming focused on three key areas:
- Engineering Context: Capturing on-camera explanations from experts, like Dan and Phil, to detail the product development and the commercial implications of the testing results.
- Performance Proof: Filming dramatic slow-motion impact footage of the barriers under load to visually demonstrate resilience.
- Technical Rigour: Documenting the setup and methodology, highlighting the technical effort behind regulatory compliance.
This holistic approach provided Melba with an extensive asset bank, enabling them to lead with evidence. The high-value content was then segmented and deployed across various channels, integrated into ongoing PPC Campaigns and Email Marketing efforts, forming effective B2B Marketing material.
The Results
The rigorous, evidence-led Video Content Production campaign delivered immediate, high-quality results.
The core campaign achieved significant reach, generating over 350,000 impressions in a focused 45-day period, ultimately reaching approximately 395,000 impressions. This reach was directly correlated with high-quality commercial interest, including requests for product demonstrations. The new content library now forms the bedrock of our ongoing Social Media Management strategy.
Our sustained partnership has driven substantial long-term success, with Melba achieving approximately 1.64 million impressions across the full year (October 30, 2024, to October 2025). Most significantly, our focused PPC Campaigns and marketing strategy contributed directly to a major commercial opportunity: a proposal for a European company to manufacture roof tiles, valued at approximately £1.7 million.
The website and social channels now function as credible platforms that reinforce trust, demonstrate capability, and support Melba's long-term growth objectives, moving them from merely selling products to establishing indisputable authority in Impact Protection.
Read other case studies
Fire Systems
The Problem
Fire Systems Ltd, a leading provider of fire alarm and protection systems, approached Solvi Digital to enhance their online presence. Although their business had been established for decades with cutting-edge technology in fire safety, they lacked a cohesive marketing strategy to reflect their reputation and innovation online. They needed support in modernising their brand's visibility, improving engagement through digital channels, and expanding their reach into new sectors. Furthermore, they wanted to ensure their expertise in fire alarm installations, emergency lighting, and compliance services was clearly communicated to potential clients.
The Solution
Solvi Digital proposed a comprehensive strategy to modernise Fire Systems’ online presence and address their digital challenges. We redesigned their website, incorporating a modern and professional aesthetic that aligned with the industry’s best practices. To enhance visibility, we implemented SEO optimisations and restructured the site’s information for better user experience and search engine performance. Our plan included a mobile-optimised website to improve accessibility and a robust content strategy to demonstrate authority in the fire safety sector. We also managed their LinkedIn content for wider engagement with clients.
Client Quote
“We recently worked with Joe and Andreas from Solvi Digital to modernise our company’s website, and we couldn’t be happier with the results. They delivered a high-quality website that not only looks great but also functions smoothly. The entire process was handled professionally, and communication was excellent throughout. Their attention to detail and dedication to producing a website that truly meets our needs have been impressive. We’re very satisfied with the final product and would highly recommend Solvi Digital to anyone looking for expert web development services.”
— Managing Director, Fire Systems Ltd
The Results
Our work with Fire Systems resulted in a modern, high-functioning website that not only looked visually impressive but also operated smoothly. The professional design improved user experience, making it easier for clients to navigate and engage with the brand. Fire Systems also benefitted from our attention to detail and commitment to delivering a website tailored to their needs. The improved functionality and design better positioned the company to meet its clients' expectations, ultimately helping the business present a more polished and professional online presence.
MK Drainage & Environmental
The Problem
MK Drainage & Environmental, a newly founded venture by a prominent property maintenance company in Milton Keynes, was set up to break into the competitive residential and commercial drainage market as a standalone business. However, despite the backing of an established parent company, MK Drainage & Environmental faced the uphill challenge of starting from scratch in an entirely new field. With zero online presence—no website, social media, or Google Ads—the business struggled with visibility and lacked a digital platform to showcase its services.
Without an established brand or existing client base in drainage, the company faced significant barriers to generating enquiries and standing out against local competitors. They needed not only to build awareness but also to secure a steady flow of leads to sustain growth, prove their credibility, and establish themselves as a reliable drainage solution in both residential and commercial sectors.
The Solution
To help MK Drainage & Environmental establish a solid foundation in the drainage sector, we designed a comprehensive strategy centred around high-impact revenue generation channels. Google Ads took priority as a core driver for visibility and lead generation, enabling the new business to target and attract local customers actively searching for drainage services. Alongside this, we crafted a professional online presence that projected both credibility and authority within the industry—a crucial factor in establishing trust with new audiences.
Our partnership with MK Drainage & Environmental extended to managing their Google Ad campaigns, developing social media advertising, and creating engaging content across their social media platforms. This holistic approach allowed the business to reach a broader customer base, build brand recognition, and drive quality enquiries that laid the groundwork for steady growth.
Due to the success of these initial strategies, our scope with MK Drainage & Environmental has since expanded. We are now actively driving new enquiries for broader maintenance services, including composite decking contracts, thereby helping the business diversify and grow its offerings within the property maintenance space.
The Results
Through our targeted digital marketing strategy, MK Drainage & Environmental achieved impressive growth in visibility, engagement, and enquiries across their online channels.
Our Google Ads campaigns, which focused on high-intent search terms related to drainage and maintenance services, drove significant traffic and conversions. Between January and October 2024, the campaigns yielded:
- 5,482 clicks with an average cost-per-click (CPC) of £2.25.
- A conversion rate of 7.53%, resulting in 413 direct conversions from search traffic.
- A total ad spend of £12,354.54, averaging £29.91 per conversion.
These figures translated into valuable, high-quality leads, helping MK Drainage & Environmental establish a consistent stream of enquiries and position themselves competitively in the drainage sector. By combining effective keyword targeting and cost-efficient ad management, our campaigns provided the business with the robust foundation they needed for sustainable growth and further expansion into related service areas.
Street Solutions UK
The Problem
We approached Street Solutions over two years ago with the goal of improving their B2B online presence and performance, particularly across LinkedIn, email marketing, and email prospecting. While the company had successfully built a cutting-edge e-commerce platform for traffic management products, they needed their marketing efforts to reflect this high level of innovation and help drive business expansion. With a small team, Street Solutions sought external expertise to focus on digital strategies that would enable them to reach new markets and grow more effectively.
The Solution
Solvi Digital worked with Street Solutions to develop a comprehensive LinkedIn strategy that blended product-focused content, business updates, and people-centric posts. This approach drastically expanded the company’s reach, helping them connect with new audiences.
Recognising the importance of email marketing for an e-commerce business, we introduced weekly newsletters aimed at different audience segments, leveraging cross-sell and upsell opportunities based on previous purchases.
Additionally, we implemented email prospecting sequences to nurture existing accounts and target new prospects in sectors like construction and utilities, where growth potential was significant.
Client Quote
“Solvi Digital has been instrumental in building a comprehensive marketing plan for our company. Their expertise has allowed our small team to focus on what we do best, while entrusting the areas outside our skill set to true professionals. The team at Solvi is forward-thinking, proactive, and always eager to introduce new strategies—whether from their recommendations or innovative ideas—designed to help us grow and achieve our specific goals. We're grateful for their partnership and highly recommend them to any business looking to elevate their marketing efforts!”
— Managing Director, Street Solutions
The Results
Our marketing efforts for Street Solutions delivered strong outcomes across both LinkedIn and email marketing channels. From January 1st to October 13th, Street Solutions experienced a 355% increase in LinkedIn followers, alongside a 393% rise in impressions and a 320% boost in engagement. This growth in visibility was driven by our content strategy, which included 99 posts that captured the attention of a wider audience. Additionally, page views increased by 237%, demonstrating the impact of our targeted campaigns on attracting more visitors to their LinkedIn page.
In terms of email marketing, our efforts were split into two areas: newsletters and cold email campaigns.
For the newsletter campaigns, Street Solutions generated an impressive £189K in revenue over the last 90 days. With open rates across platforms such as Gmail, Yahoo, and Microsoft ranging from 25.4% to 35.5%, these newsletters were a crucial channel for driving revenue through targeted upsell and cross-sell opportunities. The campaigns maintained high delivery rates, and subscriber engagement remained strong, helping to retain existing clients while generating new leads.
For the cold email prospecting campaigns, the tailored outreach generated 47 new business opportunities in sectors such as construction and utilities. With an open rate of 36.4% and a reply rate of 6.8%, these campaigns successfully engaged both existing customers and new prospects, ensuring a consistent flow of inquiries.
The combined results of these efforts reflect the power of a focused, data-driven marketing approach, helping Street Solutions generate substantial revenue and position themselves for continued growth within their industry.
