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Element Surfacing
The Problem
Element Surfacing, a contractor specialising in resin bound installations for driveways, paths, and patios in both domestic and commercial environments, faced several challenges in their digital marketing efforts. Although they were generating some leads through Google Ads, they lacked a clear strategy to maximise their advertising spend. The geographic and keyword targeting within their campaigns was not properly optimised, leading to a lower-than-expected lead volume and higher costs per lead. Additionally, without an internal marketing department, Element Surfacing needed external support to ensure their lead generation efforts aligned with overall business objectives and provided a strong return on investment.
The Solution
Solvi Digital proposed a comprehensive strategy to modernise Fire Systems’ online presence and address their digital challenges. We redesigned their website, incorporating a modern and professional aesthetic that aligned with the industry’s best practices. To enhance visibility, we implemented SEO optimisations and restructured the site’s information for better user experience and search engine performance. Our plan included a mobile-optimised website to improve accessibility and a robust content strategy to demonstrate authority in the fire safety sector. We also managed their LinkedIn content for wider engagement with clients.
The Results
Through our collaboration, Element Surfacing was able to significantly improve the performance of their Google Ads campaigns. With better geographic and keyword targeting, they saw an increase in lead volume and a reduction in the cost per lead. Our ongoing testing and optimisation ensured that their campaigns remained effective and continued to generate high-quality leads.
The design of the brochure further enhanced Element Surfacing’s ability to build trust with their customers, providing them with a professional and visually appealing sales tool. This not only helped them engage with prospects more effectively but also increased their conversion rates during the sales process.
Overall, our partnership enabled Element Surfacing to streamline their marketing efforts, generate more leads, and strengthen their position in the resin bound surfacing market. The personalised approach we provided allowed them to work directly with the team responsible for delivering results, fostering a deeper understanding of their business and ensuring long-term success.
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Melba Swintex // Product Testing Video
About Melba
Melba Swintex operate within the manufacturing and impact protection sector, supplying barrier systems and safety products used across industrial, construction and logistics environments. Their products serve customers who rely on proven performance, reliable compliance and clear engineering standards before committing to large orders.
Our Partnership with Melba
Solvi Digital have partnered with Melba since early 2024, working as their dedicated industrial marketing agency to support the business across social media management, email marketing for both the UK and European markets, and paid media campaigns. This includes the launch and ongoing optimisation of PPC activity, with recent work directed towards a custom moulding campaign designed to attract larger industrial opportunities.
When Slow-Motion Footage Isn't Enough
Melba's barriers and impact products needed stronger evidence behind their performance claims. Customers in industrial sectors demand proven stability, regulatory compliance and real-world testing data before placing large orders. Previous content relied on slow-motion clips and static demonstrations that looked impressive but failed to show how the products were engineered to meet strict testing criteria or why those details mattered.
The team needed footage and explanations that would build genuine trust with technical decision-makers and procurement teams. This challenge required a comprehensive content marketing approach tailored specifically for manufacturing businesses.
Turning a Test Day Into a Content Goldmine
We filmed a full testing day at the Mira wind tunnel and transformed it into a structured digital marketing campaign that demonstrated how the products perform under regulated conditions.
Capturing the Evidence That Matters
We planned and scheduled the entire shoot day, securing the venue at Mira wind tunnel and coordinating the testing schedule. We captured slow-motion impact footage, behind-the-scenes setup shots, and on-camera explanations from Dan and Phil. Dan discussed product development directly to the camera while Phil explained what the testing meant for customers, giving context to the forces involved and the compliance standards being met.
Creating Multiple Angles From One Shoot
From this single test day, our team produced numerous video versions tailored for specific social platforms. This included shooting the raw footage, editing multiple cuts, and creating a bank of high-quality assets for LinkedIn and wider marketing channels. The content ranged from short clips highlighting specific test results to longer pieces that walked viewers through the entire testing process.
The manufacturing social media strategy focused on delivering technical proof points in digestible formats, with each video optimised for platform-specific audience behaviours.
Rolling Out a Strategic Campaign
We created and scheduled the campaign across a planned period, carefully timing video releases alongside supporting copy that highlighted testing criteria, forces and regulatory frameworks. Each piece of content is built on the previous one, allowing customers to see the testing process, understand the standards being met, and trust the performance claims.
The Numbers Behind the Impact
The campaign generated 395,000 impressions over 45 days and sparked genuine enquiries from potential customers asking for product demos and exploring what Melba could offer their operations.
Between October 2024 and October 2025, Melba's social presence generated 1.64 million impressions, establishing them as a visible and credible voice in the impact protection sector.
Most significantly, the evidence-driven approach we built for Melba opened doors to substantial commercial opportunities. Our work supporting their market positioning helped generate a quote that they proposed to a European company for manufacturing roof tiles. The value of that quote sits at €1.7 million.
Building Trust Through Transparency
The Mira wind tunnel campaign proved that technical B2B marketing works best when it shows rather than tells. By investing in proper testing documentation and turning regulatory compliance into compelling content, Melba positioned themselves as a transparent, engineering-focused manufacturer in a market where credibility determines contract value.
This approach to marketing for manufacturing companies delivers results because it addresses what industrial buyers actually need: verifiable proof, engineering validation and transparent demonstration of standards compliance. The campaign delivered immediate engagement while creating a reusable content library that continues to support sales conversations, bid processes and brand positioning months after the original test day.
Fire Systems
The Problem
Fire Systems Ltd, a leading provider of fire alarm and protection systems, approached Solvi Digital to enhance their online presence. Although their business had been established for decades with cutting-edge technology in fire safety, they lacked a cohesive marketing strategy to reflect their reputation and innovation online. They needed support in modernising their brand's visibility, improving engagement through digital channels, and expanding their reach into new sectors. Furthermore, they wanted to ensure their expertise in fire alarm installations, emergency lighting, and compliance services was clearly communicated to potential clients.
The Solution
Solvi Digital proposed a comprehensive strategy to modernise Fire Systems’ online presence and address their digital challenges. We redesigned their website, incorporating a modern and professional aesthetic that aligned with the industry’s best practices. To enhance visibility, we implemented SEO optimisations and restructured the site’s information for better user experience and search engine performance. Our plan included a mobile-optimised website to improve accessibility and a robust content strategy to demonstrate authority in the fire safety sector. We also managed their LinkedIn content for wider engagement with clients.
Client Quote
“We recently worked with Joe and Andreas from Solvi Digital to modernise our company’s website, and we couldn’t be happier with the results. They delivered a high-quality website that not only looks great but also functions smoothly. The entire process was handled professionally, and communication was excellent throughout. Their attention to detail and dedication to producing a website that truly meets our needs have been impressive. We’re very satisfied with the final product and would highly recommend Solvi Digital to anyone looking for expert web development services.”
— Managing Director, Fire Systems Ltd
The Results
Our work with Fire Systems resulted in a modern, high-functioning website that not only looked visually impressive but also operated smoothly. The professional design improved user experience, making it easier for clients to navigate and engage with the brand. Fire Systems also benefitted from our attention to detail and commitment to delivering a website tailored to their needs. The improved functionality and design better positioned the company to meet its clients' expectations, ultimately helping the business present a more polished and professional online presence.
MK Drainage & Environmental
The Problem
MK Drainage & Environmental, a newly founded venture by a prominent property maintenance company in Milton Keynes, was set up to break into the competitive residential and commercial drainage market as a standalone business. However, despite the backing of an established parent company, MK Drainage & Environmental faced the uphill challenge of starting from scratch in an entirely new field. With zero online presence—no website, social media, or Google Ads—the business struggled with visibility and lacked a digital platform to showcase its services.
Without an established brand or existing client base in drainage, the company faced significant barriers to generating enquiries and standing out against local competitors. They needed not only to build awareness but also to secure a steady flow of leads to sustain growth, prove their credibility, and establish themselves as a reliable drainage solution in both residential and commercial sectors.
The Solution
To help MK Drainage & Environmental establish a solid foundation in the drainage sector, we designed a comprehensive strategy centred around high-impact revenue generation channels. Google Ads took priority as a core driver for visibility and lead generation, enabling the new business to target and attract local customers actively searching for drainage services. Alongside this, we crafted a professional online presence that projected both credibility and authority within the industry—a crucial factor in establishing trust with new audiences.
Our partnership with MK Drainage & Environmental extended to managing their Google Ad campaigns, developing social media advertising, and creating engaging content across their social media platforms. This holistic approach allowed the business to reach a broader customer base, build brand recognition, and drive quality enquiries that laid the groundwork for steady growth.
Due to the success of these initial strategies, our scope with MK Drainage & Environmental has since expanded. We are now actively driving new enquiries for broader maintenance services, including composite decking contracts, thereby helping the business diversify and grow its offerings within the property maintenance space.
The Results
Through our targeted digital marketing strategy, MK Drainage & Environmental achieved impressive growth in visibility, engagement, and enquiries across their online channels.
Our Google Ads campaigns, which focused on high-intent search terms related to drainage and maintenance services, drove significant traffic and conversions. Between January and October 2024, the campaigns yielded:
- 5,482 clicks with an average cost-per-click (CPC) of £2.25.
- A conversion rate of 7.53%, resulting in 413 direct conversions from search traffic.
- A total ad spend of £12,354.54, averaging £29.91 per conversion.
These figures translated into valuable, high-quality leads, helping MK Drainage & Environmental establish a consistent stream of enquiries and position themselves competitively in the drainage sector. By combining effective keyword targeting and cost-efficient ad management, our campaigns provided the business with the robust foundation they needed for sustainable growth and further expansion into related service areas.
