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Facilities Management Marketing Agency
<Facilities Services> Is Won on Contract. Marketing Is How You Get on the Tender List.
Facilities services contracts go to businesses that facilities managers already know, already trust, and can already see operating at the right standard. Getting onto a tender list takes credibility built before the brief is issued. That means a website that reads like a serious operator, a LinkedIn presence that keeps you visible between projects, and case studies that show you have done this type of contract before.
Solvi works only with industrial and B2B businesses. We understand how FM procurement works, what contract managers look for when evaluating a cleaning or maintenance tender, and how to present a support services business to buyers who commission contracts worth tens or hundreds of thousands of pounds.
We work with commercial cleaning companies, hard and soft FM contractors, security and guarding businesses, grounds maintenance operators, pest control companies, specialist cleaning providers, and multi-service FM businesses across the UK. The marketing approach is built around how FM buyers actually source and evaluate suppliers in each specific category.
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Our Results In <FM> Marketing
- £5M+ In new business generated for facilities services clients through targeted marketing in 2024
- 55+ Leads per month scaled for a drainage services business from zero
- 100+ Qualified leads per month generated through targeted facilities services PPC campaigns
- 65+ Facilities services brands supported across the UK and Europe
What We Do for <Facilities Management> Businesses
Facilities services contracts are awarded to businesses on the tender list, and getting onto that list requires credibility built before the brief is issued. Procurement teams check digital presence, verify accreditations, and assess brand professionalism before they shortlist a supplier. Solvi delivers facilities services marketing that builds that presence consistently across every channel your buyers check.
Facilities Services Marketing Strategy
Before any channel is activated, we map your market. That means identifying your target sectors, understanding how facilities managers and procurement teams evaluate suppliers in your service category, and working out where your competitors are visible. Solvi builds facilities services marketing strategies around your contract mix, your service geography, and your commercial growth targets. Every element ties back to tender enquiries and contract wins.
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Brand Identity for Facilities Services Companies
FM procurement teams often compare suppliers on nearly identical service criteria. At that point, professional and consistent brand presentation can be the deciding factor. Solvi builds brand identities for cleaning companies, FM contractors, security businesses, and maintenance providers that present a credible, unified front across your website, uniforms, vehicles, and tender documentation.
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FM Website Design and Development
Procurement teams check websites before they shortlist. Solvi builds websites for cleaning, FM, security, and maintenance businesses that present service capability clearly, display accreditations and certifications prominently, and make it straightforward for a buyer to get in touch. Every site is structured around the evaluation process a facilities buyer actually runs, not a generic service template.
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PPC and Google Ads for FM Businesses
When a facilities manager searches for a cleaning contractor, security provider, or maintenance business, your company needs to appear. Solvi runs PPC campaigns for facilities services businesses targeting searches with real commercial intent across specific service types, sector terms, geographic coverage, and compliance credentials. Every pound goes on the searches most likely to become a qualified enquiry.
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SEO for Facilities Management Businesses
Procurement teams research suppliers online before issuing tenders. Solvi's facilities services SEO puts your website in front of those searches, whether that is a specific service type, a sector application, or a geography-and-service combination that signals a local buyer. Appearing in those searches means a procurement team already knows your name before they open the tender portal.
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LinkedIn and Social Media Management for Facilities Services
Facilities managers, property directors, and operations leads are active on LinkedIn. Solvi manages social media for FM and support services businesses with a focus on operational proof, contract case studies, and consistent brand presence in front of the professionals who commission facilities work. In this sector, buyers respond to content that shows the operation rather than describes it.
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Email Campaigns for FM and Support Services
FM procurement runs on predictable cycles. Contract renewals, retender windows, and new site acquisitions all happen at known points in the calendar. Email keeps your business in front of facilities managers and procurement teams between those moments, giving you presence at the point a brief lands rather than starting from scratch when it does. Solvi designs campaigns that communicate service standards, share accreditations, and generate enquiries from buyers actively managing supplier relationships.
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On-Site Videography and Photography for FM Businesses
Buyers awarding cleaning, security, or maintenance contracts want to see the operation before they commit. Solvi produces videography and photography for FM businesses that captures teams working on-site, operational scale, and the professional standards procurement teams want to verify before shortlisting. We did exactly this for EHS, and the content drove qualified enquiries directly from LinkedIn.
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How We Work with <Facilities Services> Businesses
FM Audit and Discovery
Strategy and Channel Planning
Execution, Reporting, and Growth
Who We Work With
At Solvi, we partner with ambitious facilities services businesses and FM contractors across the UK. We understand that winning high-value corporate contracts and public sector tenders requires a strong digital reputation, clear compliance messaging, and a highly visible brand, which is why we help industry organisations scale their lead generation and modernise their commercial outreach.
Our Partnerships Include:
- Commercial and contract cleaning companies
- Hard FM and building maintenance contractors
- Soft FM and support services operators
- Security and manned guarding businesses
- Grounds maintenance and landscaping companies
- Pest control and specialist hygiene businesses
- Waste management and recycling contractors
- Catering and hospitality support services
- Multi-service and total FM contractors
- Specialist cleaning and industrial cleaning businesses
Facilities Management Marketing Across Across Every Sub-Sector
Contract cleaning, security, pest control, grounds maintenance, hard FM -each sub-sector has different buyers, different tender cycles, and different things that build trust with a procurement team. The marketing that wins a cleaning contract with an office landlord is not what wins a pest control agreement with a food manufacturer. Solvi builds around those differences.
Commercial Cleaning
Cleaning companies compete on accreditation, staff training standards, and site-specific experience. Procurement managers check ISO certifications, insurance levels, and BICSc credentials before shortlisting. Solvi builds marketing for commercial cleaning companies that puts those credentials front and centre, reaching facilities managers and property teams searching for contractors across office, retail, healthcare, and education settings.
Security and Manned Guarding
Security buyers evaluate SIA licensing, vetting standards, and control room capability before making contact. The tender process is rigorous and the relationships are long. Solvi builds digital marketing for security businesses that demonstrates compliance credentials and operational capability to the estates, security, and risk managers who commission guarding and patrol contracts.
Pest Control
Pest control is searched for by name of problem and location. Solvi builds SEO and PPC programmes for pest control businesses that capture those searches across commercial accounts: food businesses, hospitality, logistics, and healthcare, where pest risk carries regulatory consequences. Pest control terms reach 150 searches per month at near-zero competition, making this one of the faster wins in the FM digital marketing space.
Grounds Maintenance and Landscaping
Grounds maintenance contracts are won and renewed through consistent service delivery and visible results. Buyers tend to be housing associations, local authorities, commercial estate managers, and facilities directors. Solvi builds marketing for grounds maintenance businesses that showcases contract evidence and reach, generating enquiries from buyers who manage multiple sites and want a single reliable provider.
Hard FM and Building Maintenance
Hard FM buyers want an M&E or building maintenance contractor with the right certifications, in-house trade coverage, and a track record in the relevant building type. Solvi builds digital marketing for hard FM and reactive maintenance businesses that communicates those credentials to property and estates managers searching for a planned or reactive maintenance partner.
Waste Management and Recycling
Waste contractors serve a market with growing compliance pressure and sustainability scrutiny. Procurement teams ask for waste transfer notes, recycling rates, and environmental certifications. Solvi builds content and SEO programmes for waste management businesses that put those credentials in front of sustainability managers and estates teams when they are comparing providers.
Specialist and Industrial Cleaning
Specialist cleaning businesses often operate in access-restricted environments including food production, pharmaceutical manufacture, and industrial processing. Buyers in these sectors have strict vetting requirements and narrow supplier lists. Solvi worked with an industrial cleaning business to produce on-site video content and LinkedIn campaigns that built brand presence and generated qualified enquiries from exactly those buyer types.
Total FM and Multi-Service Providers
Total FM businesses pitch to buyers who want to consolidate their supply chain. The commercial case is about reliability, account management, and operational breadth across services. Solvi builds marketing for multi-service FM operators that communicates that breadth clearly and generates enquiries from organisations looking to reduce their number of contractors.
Why <Facilities Services> Businesses Work with Solvi
Solvi works only with industrial and B2B businesses. We already understand how FM contract procurement works, what compliance credentials carry weight in tender evaluations, and what good marketing looks like for a business that wins work on service delivery and track record.
We Know How FM Contracts Are Awarded
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Every Service Under One Roof
Reported in Commercial Terms
Built for UK Facilities Markets
What Our Clients Say
FAQ
Got Questions?
Here are a few of the questions we are asked about most often.
A facilities services marketing agency gets your FM or support services business in front of the facilities managers, property teams, and procurement leads who award contracts. In practice that means SEO to rank for service and sector searches, PPC to reach buyers actively looking for cleaning, security, or maintenance providers, and email marketing to stay visible with existing and prospective clients. It also covers LinkedIn management to build credibility with the people who commission facilities work, and website work to turn interest into enquiries. Solvi handles all of that in-house, plus marketing strategy, brand identity, and on-site videography for businesses wanting the full picture in one place.
It does, and the facilities sector is underserved digitally compared to most B2B industries. Most FM and cleaning businesses rely almost entirely on referral and direct sales. The ones investing in SEO and PPC are picking up inbound enquiries from buyers who are actively searching but have no existing supplier. We scaled a drainage services business from zero to 55 qualified leads per month through targeted PPC, starting with no prior digital presence. That gap exists in most FM sub-sectors.
PPC delivers quickly. Most cleaning and FM businesses start seeing inbound leads within the first four to six weeks of campaigns going live, particularly in local and regional markets where search competition is low. SEO takes longer: three to six months for meaningful ranking improvements in most service and sector combinations. LinkedIn and email build over time as content quality and audience targeting improve. Timeline depends on your specific service, geography, and how competitive your local market is.
It depends on scope. SEO for facilities services typically starts from £1,000 to £3,000 per month. PPC management sits on top of ad spend. Full-service retainers are scoped around your commercial goals and the channels that make most sense for your service type, contract size, and target geography. Every engagement starts with a free strategy review, so you know exactly what is recommended before any budget is committed.
Yes. Solvi works with facilities services businesses at every scale, from independent cleaning contractors and regional security operators through to national multi-service FM groups. Smaller businesses often see strong returns from local PPC and SEO because competition in most regional FM markets is low. The investment to rank for cleaning or security terms in a specific city or county is far lower than in broader national markets.
Yes, though the mechanism is different from pure lead generation. Winning larger contracts and frameworks requires credibility built before the tender lands. Procurement teams check your website, your LinkedIn, and your case studies before they shortlist you. A strong digital presence signals that you are a serious operator before they read a single word of your submission. Solvi builds marketing that works at both levels: generating direct enquiries and building the background credibility that makes large contract wins more likely.
Ready to Build a Marketing Strategy That Wins Work?
